Publicity Subcommittee
Overview
The primary communications lead responsible for raising public awareness, building community engagement, and managing the society’s overall public image. Translate local history into engaging public campaigns that drive attendance to events and attract new members.
Responsibilities
Media Relations: Draft and distribute press releases to local news outlets (newspapers, radio, and television) for upcoming exhibits, lectures, and historical tours.
Digital Outreach: Maintain and grow the society’s digital presence, which often involves posting on social media (e.g., Facebook, Instagram) and updating the society’s website.
Event Promotion: Develop promotional materials such as flyers, posters, and digital graphics to publicize special events, fundraisers, and educational programs.
Community Networking: Cultivate relationships with local libraries, genealogical societies, and other civic organizations to share resources and cross-promote events.
Archive & Reporting: Keep a record of all media coverage and published press releases for the society’s archives, and regularly report publicity metrics to the board of directors
Current Publicity Chair
Richard Spitalsky
Richard Spitalsky comes from a long line of Bedford residents. He was born in Bedford Hospital and grew up exploring the Bedford Reservation, where his love for nature first took root. He is a passionate photographer, historian and creative writer who finds endless inspiration in the landscapes and stories of his hometown. He is also an active member of a local band, performing throughout Cleveland and with his wife, Ashley.
“My grandfather’s stories of coming to Bedford to ride horses in the late 1930’s and dancing with my grandmother at the Glens in the 40’s give me a very personal feel for the history of Bedford.”